This week’s lecture focused on the topic Text and was presented by
guest speaker and journalist Syke Doherty. Apart from the obvious advantages of
text – its fast, flexible, portable and dominates online; I was unaware of the
sheer complete control one has when producing text, especially when comparing
with sound and image media.
Another thing that I found particularly interesting is that the
basic rules and structure for print media (e.g. Newspapers) is completely
different to that of online news or social media. When looking at the Poynter
Eye-tracker study it was found that in print media, the eye is more attracted to
the images on print media whereas text catches the attention of online readers
more then the images. Because of this, the layout for each type of media is
slightly different.
The final aspect of text I would like to discuss was the use of
hypertext in Journalism. Even though hypertext is a great way for online
journalism to gain viewers, Syke Doherty claimed that Journalism has not
exploited hypertext effectively. She pointed out that the links used on the
sites are limited and restricted only to content on that specific site and very
little linking to primary sources which results in lack of depth and thus
limited views.
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