Wednesday, 8 August 2012

JOUR1111 Lecture 2 Review

This weeks lecture focused on new news vs. old or traditional news types. Firstly we looked at old or traditional media such as  newspapers, magazines, radio and television which are all forms of mass communication. We then when to discuss the various stages of web iterations and their specific features.

Web 1.0 was the first stage of the world wide web and was used specifically for businesses and companies. It’s sole purpose was to put forth the companies information for potential clients to read – a one way communication system. Web 2.0 includes websites based around social media with the focus group being social groups. It is fast growing and is a two-way communication as these websites create a platform for a convocation. Website such as facebook, myspace, instagram and twitter are all examples of Web 2.0 websites. Finally, Web 3.0 is the latest stage of the internet which focuses only on the individual. It includes features such as meta-tags ( a small html about that webpage). The concept helps advertisers because it tailors these meta-tags based on the individuals location.

The next topic was as Entitlement: is it the death of journalism?. One way newspapers used to most of their money was through classifieds or advertising/selling goods. However, when sites such as Ebay and Gumtree arose the this money flow stopped. Because of this Rupert Murdoch brainstormed new ways to make money on news. The initiative was simple – The Times newspaper was free when you accessed it online but only to a certain point. However, when you subscribed you were given multiple discounts to areas in which Mr. Murdoch has investing his cash.

Finally we discussed what was happening with ‘new’ news in Australia. It was found that most Australian newspapers have hit a paywall when accessing them online (The Australian, Herald Sun & Courier Mail soon to join) Also Birsbane times offers an App costing about $1.50 a week.

One final thought that was left with us was – is there a career left for journalists? Yes, there is but there needs to be more thought put into a new and unique system. 

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