This weeks lecture focused on new news vs. old or traditional news
types. Firstly we looked at old or traditional media such as newspapers, magazines, radio and television
which are all forms of mass communication. We then when to discuss the various
stages of web iterations and their specific features.
Web 1.0 was the first stage of the world wide web and was used
specifically for businesses and companies. It’s sole purpose was to put forth
the companies information for potential clients to read – a one way communication
system. Web 2.0 includes websites based around social media with the focus group
being social groups. It is fast growing and is a two-way communication as these
websites create a platform for a convocation. Website such as facebook,
myspace, instagram and twitter are all examples of Web 2.0 websites. Finally,
Web 3.0 is the latest stage of the internet which focuses only on the
individual. It includes features such as meta-tags ( a small html about that
webpage). The concept helps advertisers because it tailors these meta-tags
based on the individuals location.
The next topic was as Entitlement:
is it the death of journalism?. One way newspapers used to most of their
money was through classifieds or advertising/selling goods. However, when sites
such as Ebay and Gumtree arose the this money flow stopped. Because of this
Rupert Murdoch brainstormed new ways to make money on news. The initiative was
simple – The Times newspaper was free
when you accessed it online but only to a certain point. However, when you
subscribed you were given multiple discounts to areas in which Mr. Murdoch has
investing his cash.
Finally we discussed
what was happening with ‘new’ news in Australia. It was found that most
Australian newspapers have hit a paywall when accessing them online (The Australian, Herald Sun & Courier Mail soon to join) Also Birsbane
times offers an App costing about $1.50 a week.
One final thought
that was left with us was – is there a career left for journalists? Yes, there
is but there needs to be more thought put into a new and unique system.
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